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BerichtGeplaatst: 22-08-2018 08:48:41    Onderwerp: Twin deadly attacks Reageren met citaat
Introduction

In today’s competitive world Jack Eichel Jersey , it is critical for a brand to consider the “Voice of a Customer”. If a brand is oblivious about the consumer perception of their products then it will not be wrong to quote that they are living in a bubble of their own. This might be a cause for their organizational performance going haywire and will finally hit a roadblock. Thus, it is imperative for an organization to take all the necessary steps to ensure a constant inflow of feedback from the customers regarding their products and service offerings. Therefore, a Focus Group is an effective method of accumulating feedback from consumers.

It is a way to connect with probable and existing end users and consumers for a feedback or a comment. This method is generally adopted by organizations during the phases of strategizing, planning, marketing, evaluation of their existing procedures with an aim to improve their current product portfolio or quality of service or to draw their future strategic plans. A focus group is a discussion or an interview conducted by a moderator across a small group of respondents.

When do you conduct a focus group activity?

A Focus group activity is conducted when an organization needs to focus on:

• New product launch
• Product development and improvisation
• Generating a buzz for their products and services
• Gathering of details regarding consumer perception of their products
• Evaluating the ROI (return on investment) of their marketing efforts

Benefits of focus groups

The key benefits of focus groups are:
• The topics of discussion can be modified or customized by the moderator due to the dynamic nature of the focus groups
• Participants are fully engaged due to the self realization of being videotaped or being observed by the moderator
• The researcher or the moderator can deep dive into the topic with follow up and probing questions
• Non-verbal gestures like facial expression, body language etc. can also be a great source of information for the moderator or researcher to capture
• Less time consuming than an individual feedback process
Disadvantages of focus groups
Some of the limitations identified for focus groups are as follows:
• Identifying and reaching out to the right sample size is a cause of concern, as a small sample size does not always provide an appropriate or accurate representation of the thoughts of the larger population
• There is a probability of time being consumed in irrelevant topics in case if the group discussion loses control or lacks proper steering
• At times the respondents are influenced by the choices of the peers and act under peer pressure
• Skewed results are a possibility in case the moderator does not frame the questions properly
• The approach to conduct focus groups is not standardized due to which the results could be biased

Conclusion

Therefore, if the focus group is conducted efficiently, it can serve as an effective means of soliciting and gathering end user feedback, which can help an organization understand the consumer perception. The insights drawn from this feedback can then be used for product innovation and service improvements, which will result in increased sales and revenue growth for the organization.
LONDON, Sept. 15 (Xinhua) -- London subway blast was caused by detonation of improvised explosive device, British police said Friday.


A white plastic container caused fire on a packed rush-hour carriage at Parsons Green subway station in west London at around 8:20 a.m. local time on Friday.


Police said that 18 people were rushed to hospitals following the blast and there were no serious and life-threatening injuries.


The device is understood to have a timer, local media reports said.


London explosive ordinance disposal team is looking for forensic clues on the scene as nurseries in the neighbourhood were evacuated.


The incident created chaos in the area as the subway service was shut down and police stopped people from getting close.


The blast took place after three deadly attacks in London this year -- Westminster Bridge, London Bridge and Finsbury Park, and one in Manchester at an Ariana Grande concert.


1st direct freight train service linking E China, Duisburg launched


Super typhoon Talim brings gale and heavy rainfall, causing billows in E China


Visitors tour 14th China-ASEAN Expo in Nanning


Twin deadly attacks occur in southern Iraq


Special snacks displayed during 14th China-ASEAN Expo


Scenery of paddy fields in Baicheng, NE China's Jilin


China Focus: World's oldest panda dies aged 37


Scenery of terraced fields at Wuyishan in SE China's Fujian

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